Portfolio

Here is a little representation of work I did throughout my college courses.

Nöz Project

For the Global Tech Experience program we worked to create a Shoptify website for the hypothetical sunscreen brand Nöz. This presentation was a cumulation of all the research and projects I created for this company.

I learned how to :

  • create an e-commerce website
  • identify a target customer
  • create an empathy map
  • create a value proposition
  • use brand visuals
  • use brand photography
  • research and apply SEO keywords to the website and blog
  • optimize the landing page with beneficial UX design and important CTA buttons
  • A/B test on webpages
  • create promotional offers
  • create cart abandonment emails
Ellington-Nichols_Noz_PortfolioProject_TemplateSP23-1Download

Charity Water Project

We got the chance to work with an amazing company called Charity Water. They want to see a world where EVERYONE has clean water. I was charged with the task to create a new donation program for college students.

I created :

  • a new landing page
  • organic socials content pillars
  • retargeting ad creatives
  • chose influencers to partner with
  • created organic social content following their brand guidelines
  • created paid social strategies, ad targeting, and content
  • researched and create an ambassador brand strategy for them to implement
Ellington-Nichols-Charity-Water-Portfolio-Project.pptxDownload

Apollo Productions

I worked with the Google analytics of Apollo Productions to analyze their website and social media accounts in order to create a presentation that offered advice and guidance on where they could improve.

Apollo Productions – Presentation by Nichols (2)Download

Misinformation Infographic

For my Media Literacy class, we were tasked to create an infographic on the topic of misinformation within the media. I chose to share tips and important information regarding news avoidance and misinformation. You can read the entire presentation on my blog.